I lost $430,000+
so you don't have to.
$30M+ in career Amazon FBA sales across acquired, scaled, and operated brands. $430,000+ in documented losses — some itemized, some not. A 47-point due diligence framework built from every one of them. The framework is free. The full Autopsy is $5,000.
47 points.
Every one has a story.
There are no hypothetical risks in this framework. Every point was added because something went wrong — either in my own acquisitions or in deals I reviewed for others.
The documented losses.
Every one built the framework.
These are not cautionary tales. They are the raw material the 47-point framework was built from. Each loss is documented with the specific framework update it generated.
Starting brands from scratch before acquisitions. No single catastrophic event — just the cumulative cost of figuring out Amazon: bad product selection, wasted ad spend, inventory mistakes, supplier errors. Not itemized. Not forgotten. The reason the framework exists.
This is Phase 0. Every point in the 47-point framework has a root in either these early losses or the documented acquisition failures that followed.
Dead inventory in FBA warehouses triggering long-term storage fees. Search volume for core keywords collapsed simultaneously. No demand signal recovery path. The loss was not market failure — it was a failure to verify demand signals before acquisition.
Inventory health score, 24-month search volume trend analysis, demand signal recovery analysis — all added to the framework.
Acquired a supplements brand without properly stress-testing LTV dependency. The business required repeat customers to be profitable. CAC exceeded Day-1 margin. The acquisition price assumed repeat customers would come. They did not.
Day-1 margin threshold check, compliance risk audit, payment structure review — all added to the framework.
The 47-point framework caught a suspension history the broker had not disclosed. Account had two prior violations, both resolved, but the pattern was there. Walked away from the deal. The brand was subsequently suspended 4 months later.
Point 24 (Account Health History): 24-month lookback is now standard. Current green status is not sufficient.
MVRK.
$6K/month → $59K/month.
Acquired and grown 10× under independent management. Performance independently verified by Empire Flippers. The same operational framework applied to MVRK drives the agency services.
Declining brand stabilized through PPC optimization.
StabilizedJust acquired. Revamp in progress.
ActiveClear pricing.
Clear deliverables.
A buyer-side due diligence report built on the 47-point framework. Not a template. A written analysis of your specific deal with live Amazon Seller Central data.
40–45 operators.
One framework.
A paid operator community teaching FBA acquisition, operations, and brand building. For active Amazon FBA sellers and aspiring operators who want to learn the acquisition process without paying $5,000 per deal for a full Autopsy.